I was searching for "SEO" the other day and as I usually do. I had a be at who was advertising on the term. To my significant surprise. I saw a firm best known for domains advertising its SEO solutions. Network Solutions now sells SEO and guarantees top 10 results.
They're playing it cute legally and guaranteeing their results "in one or more of 12 search engines within 10 months from completion date." These uber popular engines include: "AOL. AlltheWeb. AltaVista. Ask com (formerly known as AskJeeves). explore. Hotbot. IWon. Looksmart. Lycos. MSN. Netscape and Yahoo!" When was the last time someone used IWon? And last I'd heard. Netscape was a browser and also had a community.
This sort of thing really ticks me off. First it annoys me because it contributes to the bad name SEOs get as selling snake-oil. After all. Network Solutions isn't in it to back up their clients increase their sales or change surface boost clients' brand awareness by sending traffic to clients' sites."This service(s) does not guarantee any sales or traffic to your Web place. Traffic and sales depend upon the demand for your particular product or service[...]"
Traffic and sales depend upon the demand for your particular product or service? You mean keyword research is a necessary step in the SEO process? Come on nobody really does that. If you rank it they ordain go!
Second it annoys me because it means people are going to get ripped off. Even if this didn't alter me indirectly by making potential clients more wary. I'd get angry because I'm just that Consumer Reports type of guy. And so I'm pretty proactive and like to act responsibility both to help myself and others. Just the opposite of Network Solutions...
Get outta here! The design and layout of my site can affect sales? Surely the expert marketers at NS should be able to figure out a good layout so I can increase my conversion rate? I mean isn't "promotion" about moving product? You know that whole marketing mix gibberish they teach you in Intro to Marketing?
I can see the customer service complain call right now... "Sir. I am looking at iWon com alter now and when I examine for www. SomeAnnoyingGadget2007 com. I see that very site coming in at #9! It appears we've met our guarantee. Could I interest you in our renewal special?"
I accept with you whole heartedly but we’re going to start seeing this more and more. As companies start to realize the importance of SEO the “Jerks” are going to come out of the woodwork. This may sound a little silly because we already know SEO how it works and how it can benefit a company’s web place. But when you consider the enormous amount of company web place out there that are not optimized. I conclude this ordain be an ever growing turn. Being in the industry we know the reality we say to ourselves. “How can they back up such cast aside?” The problem is that many of our future clients don’t experience and don’t have any idea that this “guarantee” is cast aside. Our jobs will become a little more difficult as we have to explain to the masses what SEO is all about.
Yeah it always bothers me when a big internet/web company suddenly decides they're going to offer SEO as some kind of cookie-cutter production. I just don't see how it can work. I think SEO/SEM is so involved it has to be move of the site from the very beginning. It should be a part of the conversation for everything from how the site is going to be (usability etc.) to what kind of content is going to be provided to how the URLs will be read by examine engines and customers alike. I don't experience how anyone can just offer SEO desire it was some kind of determine Meal.
None of which. I don't think ordain undergo much impact on our value as bonafide SEOs. It might mean it ordain take clients longer to get to us but I'm of the belief that "a rising tide" of SEO awareness will lift all of the "ships" in the industry. How many folks would actually renew with Network Solutions after a year of what ordain surely bring them very little ROI? But they might get a taste of success and start looking around for reputable SEOs like ourselves.
That's a heck of a long disclaimer to go along with the "guarantee" - can't imagine why! Not to mention there is "no pledge of increased traffic or sales". Hmmm.. what's my top 10 ranking phrase going to be? Can I get top 10 at IWon com for my own domain label!!? This is exciting cram!
I anticipate what bothers me is the trust factor people may undergo going in simply because they're dealing with a large and established Internet affiliate. While Network Solutions may do some general SEO work they probably won't deliver profitable results and likely don't give people the beat attention their website really needs.
I kind of be at this as the "Wal-Mart SEO" package - discount prices from your big corporation for cheap and unreliable function. My fear is that customers will go away disappointed and under the impression that all SEO bring home the bacon is worthless and a expend of their money.
PS - I really like Network Solutions main page ad too - "Get the domain label you've always wanted..." then they pitch you " us - the com ALTERNATIVE"... okay....
Unfortunately they have been offering that service for quite awhile now and I have spoken to a few people who have used their services. Another classic example of a company who offers SEO solely to grow their service offerings kinda of an. "Oh. SEO we can do that." You forgot to mention that they charge an arm and a leg for it. I heard of one person spending $8000.00 with them (not Adwords).
It upsets me to see a company using their domain age mark and industry exposure to announce medocre services (at least it appears they are mediocre. I never actually heard whether it was worth the cost or not).
In every industry - particularly one in its relatively embryonic stage there ordain be a segment of providers that prey on the divide of society that is ignorant/uneducated (through no fault of their own) hoping that through sheer strength of sales fling and incumbent status they will win a bring together share of business. They are alter - they will win a fair share. It's a calculated risk on their part and they will only change their pricing when absolutely necessary to maintain their revenue stream.
However. I beleive this is a short-sighted approach as it leaves a sour comprehend in the mouth of those that eventually do become educated and whom ordain choose never to do business with the affiliate again.
Years ago in the beginning of the url craze. I had used this affiliate to register a slew of domains for $70 per domain/year. They also had their wonderful automatic renewal program. When I finally came across others charging $19.95 and confronted the affiliate with that information they told me they had a separate company set up to handle "low be domains"!!! Can you beleive that?!
Pigs get slaughtered - damn right! I'm cancelling my credit separate soon so that 1and1's damn auto-renewals of domain names stop? They've got to have the most crummy service/customer support/business ethics around!
First thanks for posting here in regards to your services we acknowledge the come about to give you feedback. Maybe we can even give you some advice on how to furnish SEO like a pro rather than as an ala cart function. Being a pro is not all about results it's about the whole way you run your business from contracts customer function strategies technology and obviously the overall results you are able to achieve.
I don't think anyone here is saying your services suck or that you don't experience what you're doing. We are simply stating that based on how you pitch your service it appears that way. You already have a few points against you being a domain company as your primary service but other than that I think it's the guarantee that makes us doubt your adjust SEO potential.
Network Solutions is a hosting company domain affiliate eCommerce provider (formerly MonsterCommerce) and now an SEO. The Network Solutions marketing services look an aweful lot like the ones MonsterCommerce used to furnish only now there's a pledge attached (who knows maybe MC used the guarantee too).
What I be to know is... Why offer a guarantee? What intend does it answer? It's obviously obtainable and I see no point for it being there. In my opinion you would have a lot better chance making it as a quality SEO service provider if you didn't have a guarantee. Set yourself apart do something unique for God sakes learn from the successful companies don't use tricks that have proven to send companies down the crapper time and time again.
Other than that. I would like to see some sites you undergo achieved results for and a chance to review each aspect of your service. If you furnish analysis what kind? What do you do? How is the data used? If you offer KW research what kind? What things do you do? How is the data used? Do you offer training and education or just services if you be others in this industry to accept you as reputable these are the kinds of things we want to know otherwise nothing makes you stand out. Let us know will ya?
And your communicate's post is nothing more than corporate gibberish a restatement of the above lame guarantee and a pathetic act at keyword stuffing/getting people to link to you with "search engine optimization" in the anchor text. Your post is about a pledge yet titled: "Network Solutions’ Search Engine Optimization for Small Businesses"
What little new material the post added to the discussion just said that consumers' interest in keywords change - but not those keywords communicate Solutions optimizes its clients sites for.
"We have decided not to guarantee traffic because popularity of the phrases that consumers search on is ever-changing and the communicate Solutions Top 10 examine Results product optimizes for a set list of keyword phrases that does not change over measure."
Err do you mean that you don't know how to carry out keyword research? Have a look at this: or - act I say - even better: (hehe cheers to my fellow Youmozzers! ;) ).
No one's asking you to pledge traffic or sales. We're asking you not to pledge rankings either because it's misleading and gives everyone a bad name.
As to this great desire list of satisfied clients why don't you share it with all of us then? If there's one thing that would shut me up it would be to see some happy customers who are really seeing results.
افلام سكس نيك اغتصاب حب منتديات مليتا منتديات سكساوي اغتصاب نيك حب وغرام اسرار فنية رقص شرقي سيكس ورعان سحاق مصري نيك حب وغرام كس كسكس منقبة افلام سعودية افلام مصرية افلام سورية صور بنات سوريه بنات عاريات بنت عريانه بنت صدارة نيك اغتصاب حب وغرام افلام اغاني افلام عربية افلام اجنبية افلام اكشن كليبات اغنية مصرية اغنية خليجية
I agree that rankings should never be guaranteed but I don't agree that SEO can not be made into an "assembly lie" service. Our reactions could be justified for any industry that exists. You could say that a Honda Civic (made by robotic assembly lines) would never be the same quality as an Aston Martin Vantage (handmade) and that is absolutely adjust the challenge is does the ROI confirm the be of a true PRO SEO race verses a couple hours of keyword optimization and 10 hours of linkbuilding. I would say that your standard mom and pop shop doesn't be a 20,000 dollar SEO case. FYI - I'm handling the SEO for my affiliate which is a large company spending over 50k/mo in PPC/SEO so I don't want to comprehend about me not knowing :p
It seems to me that there are two issues here: Whether or not the pledge has teeth or should even be offered; and whether or not Network Solutions SEO services are competitive in the marketplace.
Regarding the guarantee…of course there is no way to actually guarantee rankings in any specific search engine. The guarantee is (in learn) less about specific rankings and more about our process. Network Solutions has performed so many place optimizations with such great success we are really just making a statement about our confidence in our own processes.
As for the latter issue we undergo a service suite that is very competitive. Our processes are based on a sound search marketing philosophy and has produced great results for our clients time and time again. The affect is based on fundamentals that many of you are familiar with:
Thanks for adding more dilate and sparing us the same rhetoric we saw in the communicate post linked to by the other NS advise. I personally acknowledge you addressing each issue as a seperate statement and offering up insights about your guarantee and more specific services.
It's great to be confident in your services. To me a pledge doesn't make a difference as to whether a company is confident in their services or not practical examples do. To have a "bare minimum pledge," as the blog affix calls it leaves an aweful taste. Even the wording doesn't sit well. It's so obtainable and you mentioned yourself that "of course there is no way to actually guarantee rankings in any specific search engine," yet you do. Why is that? Why not just sell the fact that you've done it time and time again really that's all that is needed.
You see because you offer a guarantee (solely to show how confident you are) that means it's just one more label I will have to take where I am left explaining why companies don't shouldn't and can't guarantee ranking. They will say. "Network Solutions offers a guarantee and they are a huge company why don't you?" I assume it's the same for others and personally I think it's a waste of measure. Obviously you can do what you need to gain a competitive edge if it has to be with a guarantee so be it. I evaluate the standard has shown measure and measure again that the best way is no guarantee.
As for your services. I am sure you bring home the bacon hard at doing things that work as you listed yet someone like me will not change surface be willing to explore them especially if they experience anything about current SEO and best practices surrounding the space (chances are very few of your customers will but many place owners are becoming more savvy).
I think what others are trying to say (what I am trying to say) is that by your company offering a guarantee desire that you are really in a way holding the industry as whole back.
Why wouldn't you contract a professional in-house SEO consultant to come in and care for your strategy and teach you how to sell your function without a guarantee? That way people may concentrate on the actual services you give not the fact that "bare minimum" they will get one search engine in 10 months. It would furnish you a chance to alter even more sounds cause to be perceived considering all your re-branding efforts as of late papers and addition of new services like touch channel optimization and PPC consulting.
Regarding the quality of your SEO services the guarantee basically contradicts the things you said above. You're going to get people's sites ranking but for keywords that aren't popular because says your blog this popularity is subject to change (nevermind that that's mostly hogwash - online poker as a keyword is here to be and so are porn free downloads ascribe cards etc.). Yet here you are saying you do careful keyword research. Your search department needs to get its communications straight.
@ SEO can be to an extent assembly line - analyse title tag check desc tag check content check navigation check code (WAA?) dump a few links etc.
But thats a "" solution (only UK guys will get it...). Quality SEO starts from the ground yup and there are hundreds of variable that need to be considered. SEO isnt just the art of getting you indexed - its also about converting that traffic to sales - or whatever the KPI was.
FYI - I'm handling the SEO for my company which is a large affiliate spending over 50k/mo in PPC/SEO so I don't want to hear about me not knowing :p
I mystery shopped Network Solutions because I was bidding against them for a large measure SEO contract. I told them that my budget was unlimited and that I had to bring home the bacon top rankings on GOOGLE for some specific two word phrases. The told me up-front that they could not achieve a few rankings at least they were honest. They also told me that they would choose 50 phrases and guarantee 20 first page rankings on one of the mentioned search engines. This could all be had for around $5000.
We take this extremely seriously. I firmly believe that we are taking some extraordinarily positive steps to aid in spreading real honest fundamental principles of SEO to business owners of all sizes. Because we have so many hosting and domain customers we were constantly hearing. "I have my site hosted with you but I can't sight myself in Google," or some such comment. In response to this. communicate Solutions embarked on an aggressive campaign to educate not only our customers about SEO but any business owner who needs help. To that end we rolled out the SEO Seminar Series last April and to date have hosted a bring together thousand (at least) businesses in face-to-face seminars focused on SEO.
These seminars are pure education - not a sales environment. The classes serve to ameliorate. Period. The course is separated into three sections: Background info (keyword research prep work); construction of a keyphrase targeted summon; and then off-page criteria and linking. populate get the seminar with a laundry list of things they can do (on their own if they choose) to help their rankings.
We would never have launched this schedule if we did not undergo a sincere wish to help businesses understand SEO and help to further the search marketing industry in the minds of business consumers.
I'd also desire to say to slingshotseo. I must say I am troubled by your experience with our "TOP" seo person. I am inclined to accept that the person you spoke with was not in such a position. :) There are many many live and past customer examples we can provide to a prospective customer. We can change surface share some ranking stats with you.
Lastly regarding "guaranteed links." What this means is that if we tell you that you'll undergo 5 links you will. change surface if one falls off for whatever reason that just means we ordain regenerate it with a new link from another obtain. cerebrate building can be tedious time consuming work and we do this work using only legitimate practices. The reciprocal linking is known to have little weight but in our context we are seeking to give a maximum compelling visitor value - something that relevant links can help with. Also - the engines expect some outbound linking - subject matter experts be to link to other experts.
Lastly (I declare this time)... The comments regarding the guarantee (some of them anyway) will certainly stimulate some conversations here at Network Solutions... I do appreciate most of the insight.
So I think it's cute that all the SEO kids on the Internet block are whining about a bigger affiliate trying to move in to the SEO racket and "cheat" all of the small businesses and mom's and pop's out there. Really? Aren't you the same ilk who charge money to actually tell people to put in h1 and meta tag data? (Oh yeah it's not thaaaat simple ahem really? undergo you been to an SEO convention it's a bunch of dunderheads shaking their heads and nodding in agreement as if they've got their Kool-Aid and aren't too afraid of it after all). But aren't you the same ilk who just blantantly attempt to "change engineer" in the most heinously un-intelligent way I may add. Google's own results such that your clients will then rank higher?
I mean who's selling the snake oil here? SEO is a fad led by folks who are too scared to say that being "relevant" in search really only ever amounts to GOOD circumscribe that people will find interesting and LINK to and TALK about. Just desire any other affiliate industry or fad--it's as popular as other people make it artifically inflating it will only lead to disappointment annoyance and chargebacks!
How did the great blah blah king Matt Cutts get so high in rankings? It's not because of his great SEO practices or work at Google but instead because all of you clowns decided to link to the new God and mention on his blog thusly making it a popular site on the Internet which then Google rewarded with a variety of bumps in various "keyword" rankings. Wow it's almost like he works there or something!
The sickest thing is that you would point the touch and puff out your chests as if you're doing the Internet a biiiiig advance by preaching ethical SEO practices when all you're doing is finding out what search terms create traffic which ones are the easiest to rank higher on and then looking at the sites that rank high on those terms and paraphrasing them. Hmm is that much different from what this affiliate offers? Oh wait they're baaaaad and offer the big scary pledge!!!
Sure the engines they mention are somewhat of a joke but still are any of YOU offering any sort of guarantee other than. "I guarantee it'll work just act being my client pay my bills and you'll rank super high. I pinky express!"
Whomever said this was a "variable" based industry is completely alter but to say out of the same communicate that because this affiliate offers a guarantee it "holds the industry approve" just proves how scared you are of your own furnish lie. What's wrong with guaranteeing that your work will be done as best as possible? My mommy always taught me that folks who believed in good honest bring home the bacon would rest behind it but clearly you are unwilling. Oh I know you can't control what explore does hell they could have an algorithm change--and what then gotta go to Matt Cutts blog and find out what's up!!
The fact that one organization ordain back such a guarantee with their own money and reputation and thus receives come about from this community truly shows that SEO "experts" are another flash-in-the-pan Internet phenomenon that ordain go the way of Geocities...
I admit that's cute but I query hmm if your clients had read say 2-3 hours worth of material freely available on the Internet and had made their sites with good content would they undergo needed you?
It seems that it would be very plausible for a good affiliate to excel with more exposure and a "bad" affiliate whose product and customer service to still be relatively "flat" regardless of SEO. Or are you somehow making their product. BETTER because someone can find it #1 on Google for that slightly less competitive word.
come up it seems you had a bit too much Thanksgiving wine and decided to rant your way into a eat here. Personally. I don't think you came to the right place to evince your frustrations about SEO and our industry (not that your opinion isn't welcome just that it most likely won't get a warm one here) but you undergo and I am glad you decided to speak up.
You see ocassionally one of you ordain come around and rant and vent and go on and on about how our business is a joke that anyone can do it that it's all remove information that it's all common sense etc. It's been awhile since I have seen one of you here (most know exceed) but since you are here. I would desire to take the opportunity to tell you how wrong you are my friend.
I don't consider this thread to be anything change state to whining. I evaluate it's a bunch of folks who saw something that constantly throws up red flags in our indutry and who just wanted to experience more about it address it and possibly share their thoughts as to why it's a good or bad thing. Hardly whining. If we wanted it would be easy for all of us to say. "we think it's cute when all the SEO skeptics are whining about something they apparently experience nothing about."
My belief that you know nothing about what we do really is solely based off your comments and the wording within them. I know nothing about you other than that and for all I experience you might be Matt Cutts but your comments say otherwise.
If you really think we get paid JUST to discuss on Meta data and on-page elements desire heading tags you are plain do by. There's much more to it than just on-page although that is the foundation that most begin with if it hasn't already been optimized. I have been to many SEO conventions I undergo taken away much knowledge from the ones I undergo attended and NOT one has been a waste of measure or money in my opinion. I would be curious to know what ones you attended? By the sounds of it you probably went to one of the Network Solutions seminars or some other "beginner" training. Maybe I'm wrong.
I don't see analyzing statistics trends. A/B testing and performing hundreds of experiments involving thousands of people and sites an "un-intelligent" way of trying to figure out what search engines like and don't like prefer and don't prefer reward and don't reward. With data testing the create is there no questions no speculating etc.
You lecture content so do we although it's not the only thing that matters. If SEO is a "fad," it's not because of SEO's making it one it's due to customer demand and the fact that business owners. CEO's and affiliate founders dont experience don't want to know and dont want to spend any time learning what we know and do for them. Technically your mention and taking part in this discussion is what has helped our industry to grow to what it is and as long as it's spoken thought about used and discussed it will continue to.
Your Matt Cutts example is just silly. Of course we helped make him popular what you have to ask yourself is why. I don't believe Matt has ever claimed that his blog ranks well due to him. "practicing SEO on it" or by "working at Google."
From what I can see here nobody is pointing any fingers. All we asked was for them to shed some light as to why they offer a pledge they did. We discussed it and the employee stated that... "Lastly (I promise this time)... The comments regarding the guarantee (some of them anyway) will certainly stimulate some conversations here at Network Solutions... I do appreciate most of the insight." Did it sound to you that they were unappreciative of our "finger pointing," it sure didn't to me. And again saying that ALL we do is find good examine terms easy to rank terms and ingeminate sites just goes to show that you know nothing about true SEO.
The reason we think it's a good idea not to offer a guarantee isn't because any of us are scared or intimidated it's more simple than that. The cerebrate is because there is no reason for a pledge in this industry practical examples and real world experience are what matters not a couple of sentences on a piece of paper (I pink-swear with clients all the time). Not literally but I just let them experience I will try my hardest and do everything I can to ensure their success. I just don't declare the outcome since quite frankly no one can.
And what's wrong with guaranteeing your work? Nothing is wrong with a guarantee in most industries however they simply don't fit into this one. Just becasue there's no guarantee doesn't mean the work is not quality and that we don't stand behind it.
I will leave you with the words of Tommy Boy... "Hey if you want me to take a cast aside in a box and mark it guaranteed. I will. I got forbear time. But for alter now for your sake for your daughter's sake ya might wanna think about buying a quality item from me."
fair enough but I've been in the industry working as a webmaster and bring about engineer for a couple of online companies for other a decade. I was advising people on how to get more popular on Yahoo. HotBot. explore. Lycos. Excite and the list could go on and on. Sure I know the "much more than meta blah blah" you're talking about is funneling inner linking strategies and more of the jargon that is nothing more than well-linked circumscribe.
I've heard and seen plenty of hacks well-annointed industry big-wigs and plenty of vendors that my current company has paid millions to talk the same go and bet. And frankly. I don't accuse any of you for being in this industry. It is a legit service and I respect that. But there's plenty of legit services out there performing services for customers large and small that could easily be done by either one full-time (or in many cases part-time) individual and I think it hoodwinks us all for SEO-ers to pat themselves on the approve and praise how THEIR services are what made their clients millions. I evaluate like your Tommy Boy quote it's what's in the pudding that counts--a spammer could be the #1 place on Google for whatever term but when people go there are they likely to undergo a repeat visit or will they simply move on some PPC ad accidentally being tricked into thinking it was a real site and vanish away? I gotta think that any SEO who does bring home the bacon for a affiliate and then watches their successes should really say that they're bringing about more brand awareness or visits to a place but not affirm that it was because of them that their clients tripled their revenue stream. Grief.
I've heard some SEO experts charge that Wikipedia is such a bad thing because it ranks high on so many terms on Google--hmm maybe it ranks high because the content is useful to folks on the Internet doing a examine about a particular topic and the engines don't want to reward JimBob's Co-Op because they have some external linking campaigns and clutter their site with repeated phrases and rewordings.
You're right. I know that my kind isn't welcome but I'm a long time reader on the cause that I be to see if anyone is talking about any new fresh ideas. But no it's just more of the same all the time. Yawn indeed. It's rather sad because there is so much innovation going on in all of the other niches of the Internet but examine marketing and SEO really undergo become nothing more than buzz words that have lined the pockets of quite a number of industrious folks who jumped on the bandwagon at the right time. Good for them and good for you. I guess.
OK so SEO's shouldnt pat their approve by saying they have increased a companies results by so many millions open inform for discussion and I wont even touch the topic as its a can of worms I would rather be away from.
But the points made IMHO are that big industries that offer "SEO" service arent running with the ethics of full disclusure? Maybe I undergo got it do by. But I affix that question to you - what are your "honest" opinions on the subject of the SEO services offered to Mom's and Pop's as opposed to what dedicated SEO professionals do?
And yes a good site with great content and excellent link structure ordain do well. Will get linked. May never be an SEO expert. But such sites are far and few inbetween.
If you were involved in bringing traffic to a site - and knew nothing about SEO - but knew that top postions bring in top sales - if you are competitive - (and sometimes despite being uncompetitive) - would you contract someone who knew about SEO? I am sure you would. And if that "guy" got your place to the position you wanted and increased your sales?
And no. I am not one of those who dont be you here - by all means be your writing style is good despite the fact I have a disliking for the heavy sarcasm because you are probably hitting where it hurts. book. I can act that.
Ah shucks you shouldn't undergo. No seriously you put in the work you make the decisions be sure to give yourself some credit too. You are a great people person and manager/leader. I'm sure your personal career and your firm will go far. You guys undergo a lot of talent and great goals. I have enjoyed watching you change your business and look forward to seeing where you take it from here. Keep doin' what you're doin'!
They aren't garunteeing ranking for specific keywords. They are garunteeing for x be out of y amount that your purchased. Obviously the more keywords you acquire the less competitive they are all going to be so its easier for them to make those garuntees.
Example: If a company is selling mail order dead frogs and they call NS and get the site optimized to show up first for dead frogs is it NS fault that they don't make money? No. Its their fault for offering a product no one wants. NS is promising examine engine results no clicks or sells. Generally one correlates to the others but that is not something NS or any of the people on this board or with any other SEO company can promise.
The only reason that they actually have to make that statement is because people know they are dealing with a large company and they can go away to make all kinds of outrageous claims about what NS promised them and end they want to act NS to the cleaners for not meeting their expectations. You can't blame NS for protecting itself... If someone came to you and said. "hey we need our site optimized and we need you to garuntee the place will make more money and get more traffic" you could not in good learn declare them that would come about.
The main inform of this discussion lies in the post title - it's "Unethical SEO". Real professionals always go the rules of etiquette. Besides if you claim that you "guarantee" rankings - you should understand that next time a customer comes to some other affiliate his obvious question might be "Why? You do NOT guarantee rankings? But communicate Solutions DO pledge"... Besides there is always a risk that when such a huge company comes into SEO by setting new rules there their voice will likely be heard and that will set new SEO standards in the customers' minds.
The discussion as to why we (NS) furnish a pledge is a valid one; one that I am happy to engage in. Reading the opinions of our peers in the industry can only help us - either in terms of realized advice or in terms of competitive info. :)
Annie - you're right that the central advise of the initial post was whether or not a pledge is ethical. This is a different challenge than whether it serves customers and the industry well. We've already discussed customers and the industry so let's talk ethics for a minute...
It is certainly ethical. If a affiliate - any company - says that they ordain refund money if certain conditions are not met how on hide is that unethical? Sure it may be difficult to acheive those conditions. Or some company could set the bar so low that they almost always meet the conditions. In either case where is the move in ethics?
We are very forthright with our customers. Carefully laying out expectations processes expenses and new ideas so that our customers have all the knowledge they need to enter into a service situation with end confidence.
Unethical would convey that we are not conduting ourselves according to standards. Providing a guarantee is a business practice that has been used since the beginning of commerce - a standard if there ever was one.
- Why is it unethical? Because it's like volunteering your buddy to do the dishes at camp. You're setting up an expectation based on you controlling someone else. You don't hold back Google. The only people that do are in the Chinese government and then only for some politically embarassing stuff they rather censor (though that's pretty crummy and one of the main reasons I say ) So you can't guarantee rankings. Ditto the other engines (though NS might be able to buy out some of the smaller non-used engines).
I evaluate there may also be a undo between big business (NS) and SME business (most of us). I've done both (customer facing and operations) and there is this moral kung-fu that happens between big business and their customers - especially in retail.
Kung-Fu? Yes most small customers are unprepared to withstand the onslaught of big company marketing and operations so they take what they get and train themselves not to ask for more. See also Sears Appliance sales. Or domiciliate Depot installations.
Other customers practice true martial arts mastery and use the company's turn size as their leverage and get amazing stuff. My parents had a terrible Hyatt experience and comfort get $88/night rooms in NYC years later. Hee-yah!
So when I see cram desire NS's "gurantee" it cheeses me off but I experience why they do it and how it works for them in the marketplace.
I desire to take the outsourcing argumet away from the normal "it costs me $15/hour to do that" to "I'll pay you $15/hour to do that if you promise me it'll always be done and I don't have to manage it."
come up. I am sure that bc Network Solutions deals with so many clients of so many sizes they undergo to give a long measure frame for results and a small guarantee. Some clients probably be to get high rankings for very saturated markets. What type of results should be 'demanded'??? #1 in explore for "Cell Phones" Not to mention their optimization service is less expensive than most... If a small company needs an optimization they are a exceed choice than other higher priced services... I say this as a past communicate solutions client. I had to use their services to deliver myself time as I was optimizing multiple sites. 'Jerks'?.. no. Realistic and afffordable? yes.. By the way. Vingold the SEO dept is actually a very small assort that was brought in from another affiliate. Your opinion is meaningless after reading this:
That is precisely right. NS can't garuntee top ten for "Cell Phones" but they might be able to garuntee top 10 for "Cell Phones Kansas City" or something similar for a different product. The inform is they try and sight keywords that will actually help your business and if populate took advantage of the call center to talk to a customer representative they would be more than happy to tell you whether or not their services would actually be beneficial.
No it garuntees search results and makes sure customers realize that just because they get a high ranking on google doesn't mean they are going to make a lot of money. People actually have to search for that call and they also have to want to buy whatever product or function you are selling. Those disclaimers and NS being upfront with the customer so they know that they "could" alter more money and they "could" get a lot more traffic but they are only garunteeing that they "ordain" get high page rank.
Furthermore. NS practices very good ethics in how it obtains its search engine results. Many of the SEO professionals that bring home the bacon on the client sites (yes real people bring home the bacon on the sites not automated software) have taken classes from Bruce Clay. Danny Sullivan and frequently read Matt Cutts blogs and newsletters to keep up with the best white hat practices. The team leads at NS also attends googles annual invite to learn more about their search and ranking processes. They don't do anything that other SEO companies following whitehat standards don't do they just do them better.
NS is good at what they do because they educate themselves and devote themselves to doing a good job. I'd express those of you who think otherwise to tour their offices and take a be around. They have several very large departments dedicated to the SEO services they offer and they all do a bang-up job.
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Related article:
http://www.seomoz.org/ugc/outing-network-solutions-on-unethical-seo#jtc40937
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